PORT WASHINGTON, NY, March 4, 2011 – Beginning Saturday, March 19th, North Shore Animal League America, in partnership with Purina®, will launch its annual national cooperative life-saving adoption event, Tour For Life. Two Mobile Adoption Units will travel simultaneously across the country and partnering with more than 100 shelter and rescue groups in 37 cities in 19 states. These “shelters on wheels” will cover over 13,000 miles and help save the lives of thousands of animals across the country through humane education and mobile adoption events.
This year NSALA – the world’s largest no-kill animal rescue and adoption organization
is pleased to announce Wynonna Judd as national spokesperson for its 11th annual Tour for Life. The Tour aligns perfectly with the country music icon’s passion for animals, “My pets have always been a very important part of my life. They are loyal, non-judgmental and offer unconditional love. Being the spokesperson for Tour For Life gives me an opportunity to encourage other Americans to share the same happiness.” She adds, “When considering a new family member, please stop by a local shelter and rescue a homeless pet, they will be eternally grateful to you for saving their life.”
Over the past decade, Tour for Life has helped place hundreds of thousands of homeless animals with loving families throughout the country. The month-long national initiative promotes the advantages of adopting shelter animals and the significance of saving a life.
Tour For Life’s presenting sponsors are Purina ONE® brand Dog and Cat Food; the Tour is also supported by The American Mutt-i-grees® Club. For more information on Tour For Life visit www.AnimalLeague.org/TourforLife2011.
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About North Shore Animal League America
The Animal League has saved almost 1,000,000 lives. As the world’s largest no-kill rescue and adoption organization, we understand that a rescue isn’t complete until each animal is placed into a loving home. Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare. Our staff and volunteers work tirelessly in the pursuit of our vision of a world where all companion animals find permanent homes to end euthanasia.
About Nestlé Purina PetCare Company
Purina ONE is manufactured by Nestlé Purina PetCare Company, one of the leading global players in the pet care industry. Nestlé Purina promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. The company is part of the Swiss-based Nestlé S.A. – the world’s largest food company.
About The American Mutt-i-grees Club The American Mutt-i-grees® Club is an innovative organization developed by The Pet Savers Foundation, the development arm of North Shore Animal League America, to give a voice to the over 50 million mixed-breed dogs in the United States today. Its mission is to change the perception of mixed-breed dogs and to promote shelter adoption, as most shelter pets are Mutt-i-grees, ultimately helping to save millions of lives.
About Wynonna Judd
5-time GRAMMY Award winning artist and New York Times best-selling author, Wynonna Judd first gained fame as part of one of the most successful musical duos of all time, The Judds. On top of that amazing feat, she also holds multiple gold, platinum and multi-platinum certifications from the RIAA in excess of 30 million units sold for albums released throughout her illustrious 27-year career. Wynonna released her first fiction novel, Restless Heart, in January 2011. Wynonna recently reunited with her mother, Naomi, for a final Judds tour in 2010, The Last Encore. During this time, the iconic duo invited cameras from the new Oprah Winfrey Network (OWN) to capture their unprecedented moments together as they navigated the intricacies of their first tour in 10 years. The new television docu-series, “The Judds,” premieres Sunday, April 10th. To learn more, visit www.wynonna.com