RAM Trucks presents the Invitation-Only Fund Raiser ‘Road to the RAM® JAM’
“Road to the Ram® Jam,” is an all-star country music series featuring five of today’s best country artists leading up to an invitation-only 2012 Ram Jam concert event December 29th in Nashville, Tenn., where all five artists will perform.
• BNA recording artist Kellie Pickler launched the series. She is offering fans a chance to win a free download of her latest single “Tough” when they enter to win a trip for two to the Ram Jam concert. Fans can check out behind-the-scenes video footage of Kellie in her Ram 1500 Laramie Longhorn as she discusses her love for trucks, her new album 100 Proof, and how she continues to show support for our troops with help from the USO. Kellie has chosen the USO (USO.org) and their services that support wounded, ill and injured warriors as the charity to receive proceeds from the auction of her Longhorn truck in 2013.
• The remaining four participating artists will be announced throughout the year. All five artists will receive a one year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in early 2013 with all proceeds going to benefit a military-focused charity of each artist’s choice.