Kathie Lee Gifford says TODAY is the time to Help American Troops Returning from Combat

Kathie Lee Suits up in Combat Boots to Support the Boot Campaign

Kathie Lee Gifford Sporting some Beige Army Boots

Nashville, TN – May 5, 2011 – TODAY co-host Kathie Lee Gifford hopes her voice – and feet – will help Americans appreciate the cost of freedom. She has donned a pair of combat boots to show support for U.S. Servicemen and women coming home from war.


The boots are part of a national initiative called the Boot Campaign. The Campaign’s motto is, “When They Come Back, We Give Back.” Proceeds from every pair of boots sold through the Boot Campaign go to charities that help military members and their families cope with physical injuries and Post Traumatic Stress Disorder. The Boot Campaign’s goal is to see one million Americans sporting a pair of “Give Back” boots to represent the 1.4 million Americans serving in the armed forces.
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Country Star Kix Brooks “Kicking It” in Combat Boots

Kix Brooks extending foot to show off army boot.

Nashville, TN – Kix Brooks, half of the super-duo Brooks & Dunn, is setting his trademark cowboy boots aside to help U.S. Servicemen and women returning from combat.  He is the featured celebrity this week at www.bootcampaign.com.

The boots are part of a national initiative called the Boot Campaign.  The Campaign’s motto is, “When They Come Back, We Give Back.”   Proceeds from every pair of boots sold through the Boot Campaign go to charities that help military members and their families cope with physical injuries and Post Traumatic Stress Disorder.   The Boot Campaign’s goal is to see one million Americans sporting a pair of “Give Back” boots.

Five Texas women – known as the Boot Girls – launched the Boot Campaign in 2009 after reading a book called The Lone Survivor.  The book chronicles the story of Navy Seal Marcus Luttrell who was the lone survivor of a mission to capture a Taliban leader in the mountains of Afghanistan.  In 2010, Luttrell started The Lone Survivor Foundation, now one of the charities that benefits from the Boot Campaign.

Brooks joins an impressive roster of celebrities from all entertainment mediums and genres who have donned “Give Back” boots.  Other celebrities include former Dallas Cowboys quarterback Troy Aikman, Texas Governor Rick Perry and fellow country stars Dolly Parton, Charlie Daniels and Gretchen Wilson to name a few.

Brooks currently hosts American Country Countdown, an internationally syndicated radio show that counts down the top 30 country songs each week.  For two decades, he was half of  Brooks & Dunn, the highest selling duo in country music history.  The duo sold more than 30 million records, scored 23 number one hits and won an impressive 80 major music industry awards.

Kix Brooks serves on the boards of the Country Music Association and Vanderbilt Children’s Hospital.

JOE NICHOLS PARTNERS WITH THE BOOT CAMPAIGN AND THE LONE SURVIVOR FOUNDATION FOR HIS NEW MUSIC VIDEO “THE SHAPE I’M IN”

Nashville, TN (January 25, 2011) – When the time came for Joe Nichols to shoot his latest music video, “The Shape I’m In”, he decided to call on some new inspiration. The music video is dedicated to the men and women who are returning home from their military service and trying to get back to normal life. The video premiered on CMT, Monday January 24th at 6:28 am ET.

Joe Nichols Wearing Army Boots

Nichols has been working with retired Navy SEAL Marcus Luttrell and the Boot Campaign, which is an organization dedicated to bringing awareness and gratitude to the men and


women returning home from their military service. Luttrell is the author of the best selling book Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10 and the founder of the Lone Survivor Foundation. Luttrell’s novel not only inspired Nichols but was the inspiration for the Boot Campaign as well.


The video was made in partnership with both the Foundation and The Boot Campaign. Also, there is an extended version of the music video which includes an additional message from Luttrell, available now at CMT.com.

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