Nashville, TN (January 25, 2011) – When the time came for Joe Nichols to shoot his latest music video, “The Shape I’m In”, he decided to call on some new inspiration. The music video is dedicated to the men and women who are returning home from their military service and trying to get back to normal life. The video premiered on CMT, Monday January 24th at 6:28 am ET.
Nichols has been working with retired Navy SEAL Marcus Luttrell and the Boot Campaign, which is an organization dedicated to bringing awareness and gratitude to the men and
women returning home from their military service. Luttrell is the author of the best selling book Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10 and the founder of the Lone Survivor Foundation. Luttrell’s novel not only inspired Nichols but was the inspiration for the Boot Campaign as well.
The video was made in partnership with both the Foundation and The Boot Campaign. Also, there is an extended version of the music video which includes an additional message from Luttrell, available now at CMT.com.
“I have had an opportunity to perform for our troops stationed in the Middle East multiple times, and got just a small glimpse of what they deal with everyday,” Nichols explained. “I have also been working with Marcus Luttrell’s Boot Campaign and have been inspired by his story. In a desire to want to do more with him and his efforts, we came up with the idea to connect the song’s lyrics with what Marcus and Co. have been doing already – which is helping soldiers get back into a normal life after returning home.”
Award winner Trey Fanjoy directed the video and features special appearances by Luttrell as well as Captain Chad Fleming (retired), who lost his left leg in battle and Captain Ivan Castro who was blinded by enemy fire. Be sure to check out this compelling music video and see why Joe Nichols along with many other celebrities are joining the Boot Campaign to help our nation’s troops.
About the Boot Campaign
The “Boot Girls,” Ginger, Leigh Ann, Sherri, Heather and Mariae from Tyler, Texas started the Boot Campaign after reading Marcus Luttrell’s book Lone Survivor. The Boot Campaign is a way for citizens to show their gratitude and appreciation for the American military. The Boot Girls ask Americans to put their boots on during their day-to-day routine to symbolically walk in the shoes of our military men and women to remember their service and sacrifice. Proceeds from the campaign’s signature boots go towards organizations like the Lone Survivor Foundation.
For more information about The Boot Campaign, please visit: www.bootcampaign.com